Kardus 2009, reviewing this year’s most expensive and elegant loose snus brand!

Greetings Snustopians!

I know it’s been awhile since we’ve sat down and reviewed snus but it’s been a pretty hectic month here in Skruf Square. The Christmas season is Snustopia’s busiest time of year as well as our favorite. We’ve all been busy getting ready for the holiday festivities by decorating the square with lights and baking cookies as well as picking out gifts for our loved ones. And since it’s the holiday season, actually Christmas Day, I thought to myself what a better time to review the snus all Snustopians hope will be under their tree this year, Kardus Superior Blend 2009! So, grab your favorite hot drink, a portion of snus and let’s begin to see what this year’s “Most expensive snus in the world” is like.

1847 by Philip Morris snus, now by Swedish Match, reviewing a new manufacturer of a classic snus!

Welcome back my fellow Snustopians!

I know, I know, the title to this snus review is a bit confusing but it’s true! 1847 by Philip Morris is now made by Swedish Match, the folks that make General, Röda Lacket and Catch snus brands. I decided to review 1847 while I was on the plane back to Snustopia from the family vacation a few weeks ago. It was the snus I used primarily during the vacation but that wasn’t the true reason I wanted to do a review of it. No, the reason I wanted to review 1847 by Philip Morris is due to a mindset that most people have. The mindset is that when something they are used to having one company make, gets sold or changes hands, the product typically changes be it in taste, if it’s a foodstuff, or quality. I want us to dispel this theory when it comes to 1847 by Philip Morris! So, if you’re ready, let’s be seated and begin our review of 1847 by Philip Morris Original and White portion snus by Swedish Match.



Like I said before, there is a mindset in some people, particularly in the States, that thinks if a product they’ve used for some time changes hands, the new product is not as good, or is better, than the original. To prove a point, let’s take Oreo Cookies! “Snus Guy, I thought we were talking about 1847? You miss dinner tonight?” No, but in order for everyone, including our newer Snustopians, to get an idea of what happened between Philip Morris and Swedish Match, I want to use a well known product to use as an example! You see, Oreo’s began their life as a product made by the Nabisco Company. Around 1981, the Nabisco Company merged with a company called Standard Brands. Between 1985 and 2000, the Nabisco brand changed hands a few more times until settling under the Kraft family of brands between 2000 and today. Thru all these different mergers and owners of the Oreo brand name, never once did the taste change. Oreo’s were, and still are, the same great tasting cookie they started out as, even though the original company is no longer around. The same is true with the 1847 by Philip Morris brand!

1847 by Philip Morris was first introduced to the snus world in 2008 and was originally made by Philip Morris AB in Sweden. In early 2009, a merger between Philip Morris AB and Swedish Match was completed and 1847 by Philip Morris, both Original and White portion, began to be made by Swedish Match. The Original portion is made in the Gothenburg, Sweden factory and the White portion is made in the Kungälv, Sweden factory. Both snus types made by Swedish Match were released in the fall of 2009 and the first, and most frequently discussed, difference was named, the can!

When Philip Morris AB produced 1847, they released them in metal cans with embossed lids. The ornately designed lids had the 1847 logo, complete with floral swag under the “1847” name, embossed in the metal lids. Each can also had a used portion compartment concealed in the bottom and, looked quite stylish! When the Swedish Match version of the 1847 family debuted, they were released in plastic cans. 1847 Original has a black can with a black and orange label on the sides and a gray label with the 1847 logo on the top. The White type has a silver plastic can with a gray and orange label on the side and the same label on the top. Each has a used portion compartment on the lid and the cans resemble the 01 and 02 cans by construction. What the snus community was questioning was why Swedish Match would change the cans!

It seems that the majority of snus users really liked the metal cans and thought that if they changed the cans, they must have changed the flavor. Even I wondered why the can was changed so, I asked my friends at Swedish Match. I figured it had to be something to do with the cost to manufacture the cans and I was right! What Swedish Match said was that to produce the cans would be much too costly and would actually raise the price of the snus which is what they wanted to avoid. But they assured me, the recipe was to remain unaltered. They were right! Before exploring the flavors though, let’s take a look at the portions.

First, 1847 Original is classified as a Regular type portion which means that each one gets a bit of additional moisture prior to being packaged. This added spray of water helps the flavors in the snus marry and release that flavor faster once it’s in the lip. 1847 White does not get the added water and leaves the material its original white color and actually lets the flavor last a bit longer than its regular type sibling. Both types have 24, 1 gram portions in each can and both have 8 mg of Nicotine per portion. Swedish Match also gave 1847 White portion the signature “Star” pattern in the can that it gives to all of its high caliber White portion snus.

Mouth feel with both 1847 by Philip Morris snus was pretty comfortable in the lip with only a bit of wrinkling after about 2 hours. This is due to Swedish match using the same soft material in the 1847 brand that they use in all of their portion snus. I did a side by side comparison of the portions that were made by PMAB and Swedish Match and the material from Swedish Match is indeed a bit softer so, you Snustopians that are fans of the PMAB version may find that in the comfort arena, the Swedish Match version is a bit more comfortable. My recommendation for length of time from a comfort standpoint is about 2 hours max. So, now we know about the history of the brand, I didn’t obsess too much about the can and we know about the portions. Now let’s take a look at the flavors!

In the versions of 1847 made by PMAB, the flavor was intended to be very simple, just quality tobaccos from various places around the world, salt and a touch of citrus. The only difference between the original portion and the White portion was the intensity of the overall flavor. The original version was a bit more pronounced in flavor in the beginning and softened as time went on. The White version was softer in the beginning and intensified as you kept it in. What I experienced in the PMAB version was just that! In actuality, the combination of flavors created a slight chocolaty scent with an earthy, peaty tobacco flavor that pure tobacco flavored snus is known for.

In the Swedish Match versions I half expected to taste the flavors that Ettan is known for but, believe it or not, the flavors were almost dead on to the flavors of the PMAB versions, with only one difference, the citrus flavor. To me, it seems that the citrus flavor is a little more recognizable in the Swedish Match version but, it’s not like you can taste it right out of the can, it’s just a slight background flavor that you can barely recognize and actually gives Swedish Match’s 1847 a bit of a twist from the old version. The flavor really lasts as well! I’ve had a portion of both 1847 original and White last for over two hours before the flavor began to fade away. I recommend a maximum time limit for flavor at about 2 hours. So, what to drink?

Well, it’s beginning to get a bit brisk here in Snustopia and I started to switch from my staples of Diet Coke and Monsters to hot coffee and teas. So, we’ll be looking first at how coffee goes with 1847 Original and White portion snus. First, I tried some plain black coffee, Gevalia to be exact, and it actually went really well. Some coffees can be pretty bitter but Gevalia isn’t. This bitterness can affect how some snus brands taste and turn them a bit sour tasting. With the Gevalia, this didn’t happen and really added another dimension of flavor with both versions of 1847. Another great drink that went well with 1847 was Black tea. The Black tea was great since it has the same base flavors of earth and foliage that tobacco has and just enhanced the flavor of the snus! I really suggest trying both with 1847 but, I’ll leave the decision up to you!

My overall recommendation for 1847 by Philip Morris, made by Swedish Match, Snustopians is this; If you’re a new Snustopian, looking for a true Swedish snus with just tobacco as a flavor, you can’t go wrong with 1847. Seasoned Snustopians that enjoyed 1847 by Philip Morris and were saddened by Swedish Match’s changes to the can really should try the new version. Nothing’s been lost regarding to the flavors and the change to the material is really a positive! Like I said in the beginning, only the can has changed, not the flavors. 1847 by Philip Morris can be bought just about everywhere but, I recommend using Snustopia’s only place for Swedish snus, The Northerner. They have really great prices and with some Swedish snus brands, have quick shipping to the US since they have added quite a few of them to their US warehouse and add more and more each day! If you’re a new customer, you can get 10% off your first order by just clicking on the banner to the left; just tell them That Snus Guy sent you!

Well Snustopians, I hope you enjoyed our tour thru 1847 by Philip Morris, made by Swedish Match, and found it fun and informative. I really look forward to you questions and comments and will try to answer them as soon as I can. So, until next time Snustopians, as always,

Happy Snusing!

That Snus Guy

Göteborgs Rapé White portion snus, an American taste review on one of Sweden’s most popular brands!

Welcome back Snustopians!

Today I thought we’d take a closer look at what could possibly be one of Sweden’s most popular snus brands, Göteborgs Rapé White portion snus. I came to this decision last week when I was sitting in my office at the Ministry of Information, looking at the pictures I took of my trip to Gothenburg and remembering everything I learned and saw there. One of the things I remembered was that almost 75% of the time I was there, I was using Göteborgs Rapé White and, so were some of the people I met at the factory! The other reason was the fact that Swedish Match recently changed the design of the labels in the entire Göteborgs Rapé line and I’ve read at quite a few sites describing the labels but, not too many actually reviewed the snus its self so, I decided that I would do a proper review of this popular snus. Now, if you’re ready, let’s give Göteborgs Rapé White portion snus the review it deserves and yes, we’ll take a look at the can too!


One of the most intriguing things about Swedish snus, from an American’s point of view, is the fact that there are so many different brands and flavors. Think about it, there are over 160 different flavors, if you include the different variations in the total number, and we as new snus users, are committed to trying every one! 90% of these 160 are made in Sweden but, when you actually go to Sweden, you’ll only see about half of the entire line in the shops. As we learned in the 01 & 02 reviews, the Swedish snus user is pretty particular in which snus they use and what they want it to be. Göteborgs Rapé White is one of the snus brands you’ll find in almost every shop in Sweden and a brand that a lot of snus users love. “Snus Guy, what makes Göteborgs Rapé White so special?” Well, let’s take a look at what’s in it and find out!

First off, Göteborgs Rapé White portion is a snus brand made by the folks a Swedish Match and was first released 1992. In the past 17 years, it has grown to be the fourth largest selling snus brand in Sweden and the only thing that’s changed in its 17 year history was the recent change to the can’s label. Göteborgs Rapé White portion is classified as a White type snus which means that the portions do not go thru the final step in the process that adds moisture to them. Omitting the additional moisture leaves the material its original white color and, you would think, a bit rough on the gums. With Göteborgs Rapé, this is not the case! Swedish Match uses the same soft, teabag like material that they use in all of their snus brands and is actually pretty comfortable in the lip. I’ve had a portion in for over 2 hours with no discomfort whatsoever. The only thing that did happen was my lip did get a bit wrinkly but I attribute that to keeping it in too long. Each can of Göteborgs Rape White portion has 24, one gram portions with each having a respectable 8 mg of Nicotine. My recommendation for keeping a portion in is about 2 hours max for full enjoyment! Now, let’s take a look at the change to the label and take a closer look at the can!

“Hey Snus Guy, please don’t let your can obsession get the better of you this time! Some of us have to work in the morning you know!” I know, I know, I can get a bit windy when it comes to the cans and I’ll try to keep it brief! First off, the cans that Göteborgs Rapé White portion come in are made of gold plastic with a used portion compartment concealed in the lid but the unique thing is the label! Both the old label and the new label are made of blue plasticized paper with a foil look to it. The differences between the old label and the new are the bigger blue background and the omission of the gold bands on the new label. The other change is that Swedish Match gave Göteborgs Rapé a logo of sorts. On the sides and the lid, you’ll see the letters “G” and “R” in gold and that they are connected. This makes sense since most people refer to the snus as GR when typing. Ok, I hope you’re all still awake because I’m done with the can and we can now move on to the flavor!

Swedish Match describes Göteborgs Rapé White’s flavor as being a distinctly aromatic snus with some sweetness and hints of fresh herbs. “Snus Guy, ALL Swedish snus has a distinctly aromatic smell!” Now, now! Take it easy! I said that was what Swedish Match describes the snus as. We’ll break it down like we always do but I want to take a side trip and explain something I think needs to be explained, especially to you new Snustopians! There’s been a lot of talk at other snus sites and forums about whether or not to smell the snus. Most say that smelling the snus is the worst thing you can do and will ruin the experience for you. I disagree. Yes, there is a distinct ammonia smell to some of the brands but, this is a regular occurrence and a natural byproduct of the snus making process. As you get more accustom to using snus, you’ll soon forget the ammonia smell and begin to get the hints of earthy tobacco and the other flavorings. So, let’s leave this topic with this thought; if you don’t care for the ammonia scent, don’t smell the snus in the beginning. As you gain more experience, slowly begin to lightly smell the can and you’ll begin to get the other subtle nuances. Remember, if the vintners in California let the vinegar smell, in the early stages of some varietals, get to them, we wouldn’t have so many great wines here in the states! Ok, back to the flavors.

What I get in Göteborg’s Rapé White is an earthy, leathery flavor, which comes from the tobacco, with a bit of salt and some peppery notes. The background flavor is sweet but this comes from the other flavoring, Juniper. For those Snustopians that don’t know what Juniper is or tastes like, it’s a berry that comes from certain Evergreen trees that grow in Sweden and the Northwestern American states. Its taste is bit sweet and bitter at the same time. It’s the primary flavoring in Gin but, the snus does not taste like Gin. When it’s mixed in with tobacco, it gets an almost tea like flavor and adds a touch of forest smell in the can. Kind of reminds me of walking thru an Evergreen forest in the fall with the mossy hints and Evergreen scents! All the flavors combine to give Göteborgs Rapé White portion a flavor that lasts quite a long time as well. I’ve had the flavor of Göteborgs Rapé White last for well over two hours before the flavor began to go a bit off so, I recommend about two hours max for the flavor. These elements combine to create, what I think, is a snus that is uniquely Swedish and explains why Göteborgs Rapé White portion is so popular in Sweden. So, what drinks would go well with it? Let’s take a look!

My Staple Diet Coke actually went well with Göteborgs Rapé White surprisingly enough! The Diet Coke did do well to bring out the peppery flavor in the snus and cut a bit of the saltiness but, it really didn’t do anything to enhance the flavor of the tobacco or the Juniper flavor. Monster Energy Drink basically overpowered the flavor completely but iced black tea was the overall winner in the Non Alcoholic drink category! The Black tea’s flavor did well to bring out the tobacco flavor as well as giving the Juniper a helping hand. Göteborgs Rapé White’s flavor actually gave the iced tea another dimension in flavor as well. From an Alcoholic drinks point of view, the obvious choice would be a Gin and Tonic but, since I don’t drink anymore, I’ll leave this part of the review to those Snustopians that do! Now, let’s go to the overall recommendation!

My overall recommendations for Göteborgs Rapé White portion snus, Snustopians, are this; it’s easy to see why Göteborgs Rapé White is one of Sweden’s most popular snus brands. From its comfortable portion material to its unique tobacco and Juniper flavor, it is definitely one of a kind. New Snustopians will like Göteborgs Rapé White’s lighter and long lasting flavor and seasoned Snustopians will like it as an all day snus with its 8 mg of Nicotine and comfortable portion material but, I’ll let you make the final decision!

Each can of Göteborgs Rapé White portion averages around $3.80 USD at Snustopia’s only place to buy Swedish snus, The Northerner.com! If this is your first time purchasing from them, just click on the banner to the left and get 10% off your first order at check out! There are no codes to enter just click and save! Just remember to tell em’ That Snus Guy sent you!

Well Snustopians, I hope you enjoyed our tour of Göteborgs Rapé White portion snus by Swedish Match and found it fun and informative. I look forward to reading and answering any questions or comments you may have and will answer them as soon as I can!

So Snustopians, as always,

Happy Snusing!

That Snus Guy

Northerner Energy snus, our first dry, purified Nicotine snus review!

Greetings Snustopians!

This week I thought we’d take a look at a snus type that is pretty unique to the Swedish snus world, the dry, purified type. The brand we’ll start with is also pretty unique to the snus world, Northerner Energy snus. “Snus Guy, there are dry portion snus brands out there, quite a few actually so, what makes this type different and unique?” Well, there are brands out there that are typed as “dry” but they still have a bit of moisture in the snus its self. With the dry type we’ll discuss today, there is no moisture in the snus whatsoever! There are also “Energy” snus on the market too but only one that combines them both! So, knowing this, grab a comfy seat, your favorite can of snus and let’s take a look at Dry, purified snus types and Northerner Energy snus!



Ever since the day I created Snustopia, I’ve wanted to review Northerner Energy snus but always hesitated to try it. Why, you ask? Well, it was mainly due to what I’ve read about it and Dry, purified snus in general. If you read comments on the other snus sites out there you can get a feeling for how the Swedish snus world feels about this type of snus. Some praise it but most of them condemn it and say that Dry, purified type snus isn’t really Swedish snus because the tobacco is a powder and real Swedish snus is supposed to be moist. The other thing you’ll read is that some snus users think that the snus its self is made by a subpar snus manufacturer because it looks like the inside of the cans are dirty. Well Snustopians, I hope to debunk these myths in this review and the first one we’ll tackle is the myth about Northerner Energy snus being “non-Swedish” snus!

A common misnomer among new snus users is the theory that true Swedish snus is made in Sweden. Well, while the majority of snus is made there, there are a few brands that are not. V2 snus brands are, for example, made in Denmark but made in the Swedish tradition to the high Swedish standards. Northerner Energy snus is made in Sweden by Snusbruket and also made to the high Swedish standards but, unlike V2’s snus, Snusbruket snus brands are dry. That leads us to the reason some snus users think that Northerner energy snus is “non-Swedish”, the fact that it’s really dry!

“But Snus Guy, there are snus brands out there that are dry, what makes Northerner Energy snus different?” It’s the fact that Snusbruket makes snus that is totally devoid of moisture. While they make Northerner Energy snus, it’s only one of a few brands they make. The best known brands they make are Oomph and Wise. What makes them unique is the fact that they are the only Swedish snus company to make a completely dry snus! If you take a look at the tobacco inside the teabag like portion material you’ll see that the tobacco is basically like a powder. This is also the reason why the inside of the can looks like there’s finely ground dirt in it. It’s from the powdered tobacco which is brown in color and really does resemble dirt dust but, take my word for it, it’s not! So for those that think the factory is subpar or dirty remember this, no matter if Swedish snus is manufactured moist or dry, it still has to pass the Swedish food agency’s strict standards so rest assured, Northerner Energy snus as well as the other Snusbruket varieties, are quality, Swedish snus. Ok, back to the review!

One would also think that a snus portion completely devoid of moisture would be really uncomfortable under the lip but, on the contrary, the portion is pretty comfortable under the lip for over 2 hours! They do, however, take a bit of getting used to. First, the portion it’s self is smaller than the typical portion and is pretty close in size to a Mini. They are also much thinner than a portion of moist snus due to the tobacco being dry and less is needed. The tobacco is also purified and has 6 mg of purified Nicotine in it and 0.3 grams of tobacco. I also found that when you first put a portion of Northerner Energy in the lip, it can stick a bit but, a quick dabbing of your gums with your tongue and the same on the portion quickly takes care of that issue. I’ve had a portion in for over 2 hours with no discomfort whatsoever. “Whoa Snus Guy, back the truck up a bit! What is this “Purified” thing?” Yea, I thought that would throw you! Let’s take a closer look.

Northerner Energy snus, as well as the rest of Snusbruket’s snus, goes thru a process that actually removes the unwanted contaminants in tobacco such as TSNA’s or Nitrosamines and leaves a tobacco product that’s pure tobacco and Nicotine. What this does for the snus is make the 6 mg of Nicotine feel more like 8 mg. The purification process does something else to the snus, it lightens the flavor of the snus but, I’m getting ahead of myself, let’s finish the mechanics first then, we’ll look at the flavor. If you look at the can, you’ll see that Northerner Energy snus also keeps your breath fresh and your teeth white! In my time using Northerner Energy snus, I have had fresher breath and my teeth stayed white while the portion was in but I know your saying “Does it taste like toothpaste Snus Guy?” No. What does these things is the addition of Baking Soda to the snus.

Baking soda has been the teeth cleaner of choice for centuries. Even now, there are toothpastes that have baking soda added to help keep teeth white. Snusbruket adds a minute amount of baking soda to all their snus for this reason. If you’ve been a long time Snustopian, you’ll know that using Swedish snus can cause your teeth to stain a bit and with some people, make your breath smell. With Northerner Energy, this is not an issue and it’s due to both the baking soda and the fact that the portions really don’t juice up. Another unique thing about Northerner Energy snus is the can. The can is basically an oval shape and much flatter than the standard snus can. There are 2 compartments in the white plastic can, one on the bottom which holds the 24, 3 gram portions and a smaller compartment on the top that holds used portions. Both lids are hinged at the middle of the can and topped with a paper label. “Snus Guy, can we talk about the flavor now?” I know I’ve rambled a bit but, Northerner Energy snus is a pretty unique snus and a lot needed to be said about the snus its self so, now that you know the snus, let’s get to the flavor!

Northerner describes its snus as having flavors of peppermint and honey with a cool boost. They also say it’s an energy boosting snus due to it having Caffeine, Taurine and Guarana. For those that are not fans of Energy drinks, like yours truly, these three ingredients, along with the Nicotine, give a pretty good boost of energy and, minus the Nicotine, are the three main ingredients in most energy drinks like Monster and Red Bull. What I taste in Northerner is honey with a touch of sourness, which I think comes from the Taurine and Guarana, along with the slightest hint of tobacco flavor. There is however a baking soda taste in the first couple of minutes but quickly dissipates as the portion gets moist. There is also a light pepper flavor as the portion sits in. What I also got was an energy boost and a bit lightheaded after about 10 minutes. This is from the energy ingredients but the Nicotine can also be added to that mix because since the snus is purified, it allows the Nicotine to be absorbed quicker than the standard portion. There is a dark side to Northerner Energy snus and it shows up after about an hour and a half.

I’ve had the flavor of Northerner Energy snus last for about 1 ½ hours when the portion went from lightly flavored to really bitter! It truly sneaks up on you because the overall flavor is relatively light. I think of it as a reminder that it’s time to change it out. My overall recommendation for keeping a portion in is about 1 ½ hours max for both the flavor and comfort! Ok, we’ve learned about what exactly a dry, purified portion is, busted a few of the myths associated with it, learned what “purified snus” is and what Northerner Energy snus tastes like so, let’s take a look at what drinks go well with it!

If you’re an Energy drink fan, like me, give Northerner Energy snus a try with a Monster or a Red Bull! It’s the perfect snus to give them an added kick in the energy department but, since Northerner Energy’s flavor is pretty light, it’s only good for the energy kick and really does nothing for the flavor. I’ve tried coffee with Northerner Energy and it had the same effect as the energy drinks, adds a kick but didn’t compliment the flavor. I had a hard time finding something that would enhance the flavor of the snus it’s self and found that the new white iced teas that are out seemed to bring the subtle honey and tobacco flavors out. Not like it does with a standard snus portion but just enough to sense them on the back of the tongue. If you’re looking for a snus that has a flavor that won’t impede the flavor of anything you care to drink and give you an added energy boost, Northerner Energy snus is the one!

My overall recommendations for Northerner Energy snus, Snustopians, are this; new Snustopians will really like Northerner Energy for a few reasons. One, the flavor is extremely light. The Nicotine level is also perfect for those beginning their snus journey along with the fact there is no juicing of the portion. Experienced Snustopians will like Northerner Energy for the same reasons as well as the fact that it really does keep your teeth white and breath fresh. The smaller portions also make the snus much more discreet while delivering the same Nicotine kick as the standard portion does but, I’ll let you make the final decision!

Northerner Energy snus can be found exclusively at Snustopia’s favorite snus shop, Northerner.com, and is priced at $3.94 USD a can. If this is your first time ordering with them, just click on the banner to the left and get 10% off your first order at checkout! With a deal like that, what a perfect time to give Northerner Energy snus a try! Just tell them That Snus Guy sent you!

Well Snustopians, I hope you enjoyed our tour thru Northerner Energy snus by Snusbruket and found it fun and informative. I look forward to your questions and comments and will do my best to answer them as soon as I can.

So, until our next review Snustopians, as always,

Happy Snusing!

That Snus Guy

Still Catch Violet Licorice, reviewing the third flavor in the Catch snus collection!

Greetings Snustopians!

Last week I received a package in the mail that simply said “To That Snus Guy, please review as soon as possible!” I thought perhaps that the guys at the Ministry of Information were trying to get me back for the last alcoholic drinks comparison I had them do because the package smelled like black tea. I looked at the package bit more closely and saw that the postmark was from Sweden and knew it was snus but what kind of snus would have the scent of black tea? Then I realized it must be the newest flavor in the Catch collection! I was right; it was a roll of Still Catch Violet Licorice. Since the name implies that the flavors should be flowery with a hint of licorice, I knew I had to get a review done on it quickly so you Snustopians knew what it tastes like and why it has a black tea scent! So, without any further rambling from me, let’s get right into our review of Still Catch Violet Licorice mini white portion snus!



Still Catch Violet Licorice is the third limited edition flavor, of a total of four, to be introduced in the Catch Collection and manufactured in Kungälv, Sweden by the folks at Swedish Match AB. Still Catch Violet Licorice is classified as a mini White type portion which means that each one is about half the size of a regular sized portion and do not go thru the added step in the manufacturing process that adds a bit more moisture to them. While this leaves the material a bit dry, Swedish Match uses the same, soft material that they use in all their portion snus which is pretty comfortable under the lip. I’ve had a portion in for about an hour and a half with no discomfort what so ever.

Each can of Still Catch Violet Licorice contains 20 portions that have .5 grams of snus each. You may be saying to yourselves “only 20 portions Snus Guy? Why only 20 when most portion cans have 24? What gives?” Actually, 20 portions are the norm for Minis. If you think about it, the amount of snus in a portion dictates the amount of Nicotine it will have. Most of Swedish Match’s mini portions have between .3 and .5 grams of snus with Nicotine contents between 4 and 5 mg per portion. The total amount of snus in the can is between 6 and 10 grams and always comes out to 20 portions per can. I know, I took the long way around the explanation so, back to the review!

The Nicotine content in Still Catch Violet Licorice is approximately 4 mg per portion which is also the norm for a mini portion snus. While for most seasoned Snustopians this amount of Nicotine is low and most will double up on the portions, New Snustopians will find that 4 mg of Nicotine is the perfect level to begin with! Now that you know the makeup of the snus it’s self, let’s take a look at the can!

“Hey Snus Guy, you’re not going to let your can obsession take over, are you?” No! Still Catch Violet Licorice’s can is made of the same gray plastic that the other Catch Collection cans are made from with the only difference being the color of the label. That and the fact that Swedish Match added “Still” to the name! The label is purple to reflect the Violet in the snus’ name with gold embellishments just like the other two flavors. There is also a used portion compartment in the lid, under the Still Catch logo label but, before I let my “can obsession” get the better of me and I start to bore you all to death, let’s take a look at what you all came here for, Still Catch Violet Licorice’s flavor!

Like I said in the beginning, Still Catch Violet Licorice had the scent of Black tea but it’s a complex scent. When you really sit down and analyze the scent, you can really pick up the individual scents. “Snus Guy, we’ve always read at forums that you shouldn’t smell the snus. It’ll turn you off!” Well, personally I smell each and every can of snus. For me, its habit but the reason others say this is that some Swedish snus has an ammonia smell. This doesn’t mean that the snus has gone bad, on the contrary, the Ammonia smell is a natural byproduct of the Swedish snus manufacturing process and is typically found in snus that is tobacco flavored. Other flavored snus will have this smell in the background but with Still Catch Violet Licorice, this is not the case.

What I smell is licorice and an herbal scent that, when combined with the tobacco, gives the snus a black tea type scent. The flavor is just like the smell with the Licorice flavor being predominant. The flowery flavor of Violets gives the snus an herbal taste and really combines well with the licorice and the hand selected tobaccos from around the world. The earthy, leather flavor of the tobacco mixes with the herbal taste to give Still Catch Violet Licorice a sweet taste without the need for any added sweeteners. The addition of the licorice flavoring to the others is what gives it the slight tea taste in the background.

The flavor is pretty unique for a snus but the only downside is how long it lasts. I’ve had a single portion’s flavor last for about an hour when it pretty much went flat but, doubling up on the portion, or using two portions at the same time, made the flavor last for another half hour. I look at it this way Snustopians; Mini portions are made to suit Swedish tastes and usage habits. If the flavor in Still Catch Violet Licorice lasts for more than 45 minutes, which is the max time that the Swedish keep a portion in, anytime after that is a bonus so, my recommendation for keeping a portion of Still Catch Violet Licorice in is about an hour max. Ok, let’s take a look at what drinks go well with it!

As you know, I always review snus with my two staple drinks, Diet Coke and Monster Energy Drinks and Still Catch Violet Licorice was no exception. The Diet Coke was actually good in a unique sort of way. Like I said in the beginning, Still Catch Violet Licorice has an iced tea type of background flavor with a licorice front. The unique thing about the Diet Coke is that it takes the iced tea flavor out and enhances the licorice one. The Monster’s bitterness also gave Still Catch Violet Licorice another flavor dimension by dimming down the licorice flavor but the one drink that went really well shouldn’t be too big of a surprise, iced black tea!

I tried a green iced tea and it was just too light a flavor to have any effect on the snus. The flavored iced teas like Peach and Raspberry interfered with the licorice flavor and drowned out the tobacco flavor all together. The iced black tea enhanced the underlying tea flavor while bringing the tobacco taste to the front more. The licorice flavor was actually pushed more to the back and gave the snus a natural sweetness that brought it all together but, I’ll let you decide which is best!

My overall recommendations for Still Catch Violet Licorice by Swedish Match Snustopians, is this; Swedish Match created the Catch Collection to have a unique twist which is that 4 times this year it’s flavor will change and each one will be a unique, limited edition. Still Catch Violet Licorice is the third in that line and should be tried by all Snustopians! With a lower Nicotine content, new Snustopians will like the smaller size and the light flavor. Experienced Snustopians will like the unique flavor as well but, may find the 4 mg of Nicotine a bit on the light side but, since this snus is only available for a limited time, you should try at least one can before it’s gone but, like I said, the decision is yours. At around $3.60 USD a can from snus shops like The Northerner, it’s a small price to pay to give a snus that won’t be around long a try!

Well Snustopians, I hope you enjoyed our trip thru Still Catch Violet Licorice by Swedish Match and found it fun and informative. Remember, if you have any questions about this snus or, any questions or comments about snus in general, feel free to leave them here and I’ll do my best to answer them as soon as I can!

So, until our next review Snustopians, as always,

Happy Snusing!

That Snus Guy

Nick & Johnny Stark portion snus, reviewing a snus that made the cut!

Welcome back Snustopians!

I was sitting in my office this week looking over all the reviews we’ve done so far when I realized that my 1 year anniversary with Swedish snus was last Sunday! Well, I actually didn’t remember it until the guys from my Ministry of Information presented me with an anniversary gift while they were singing the Snustopian National Anthem. It is a beautiful tune and sounds a bit like the theme song from Sanford and Son! At least that’s how the guys played it. Anyway, the gift they presented me with was a roll of a snus we’ve mentioned in a previous review but, never really did a proper review of. That snus is Nick & Johnny Stark portion snus.

If you remember back to the review of its siblings, Nick & Johnny East and West, we only mentioned Stark in passing but it’s the only one of the past Nick & Johnny family to avoid being discontinued. So, I figured if this flavor made it, we need to find out why it did and what makes it so special. Now, if you’re all ready, grab a comfortable seat, your favorite snus and a cold drink and get ready to discover Nick & Johnny Stark portion snus!



I know what you’re all saying, “Snus Guy, why would your Ministry of Information give you Nick & Johnny Stark as an anniversary present? We all know your favorite is Skruf!” Well, I think it’s because either they really like Nick & Johnny Stark or, I’ve been working them too hard lately and they were trying to make a point! Either way, I’ve been meaning to do a review on it for some time now. Nick & Johnny Stark was introduced to the snus world by Swedish Match in 2007 and, at that time, was the second strongest snus in the Swedish Match line behind General Onyx. It was also released as a totally new flavor with a focus on the younger crowd.

“Hey Snus Guy, why did they decide to call it Nick & Johnny?” That may surprise you! According to Swedish Match, Nick & Johnny were actually real guys and the snus was named after them. The sketch on the used portion compartment cap is of one of them! Whether or not this is the actual way Nick & Johnny was named, Nick & Johnny Stark is a unique snus in its flavor and Nicotine content so, let’s find out why! But first, let’s take a look at the basics of it then we’ll get to the flavors.

Nick & Johnny Stark is classified as a regular type portion since it goes thru the final step in the manufacturing process that adds a bit more water to each portion which helps the flavors marry and release its flavor faster when it’s in your lip. The material that Swedish Match uses for Nick & Johnny Stark is the same soft, teabag type material that they use in all their portion snus and stays pretty comfortable in the lip. I’ve had a portion in for over 2 hours with no discomfort to speak of just a bit of wrinkling. Each can of Nick & Johnny Stark has 24 portions that have 1 gram of snus in each one. The Nicotine level in them is 11 mg each which is why this version is named Stark or Strong.

The can that Nick & Johnny Stark comes in is pretty cool in the fact that it’s made of a white pearlescent plastic with a plasticized paper label. The lid is where the used portion compartment is and its cap has a sketch of one of the guys on its label. The can is round which is unique because the other two Nick & Johnny flavors, that have been discontinued, were square and part of the reason they were cut but, I’m letting my can obsession get the best of me so, before you all say anything, let’s go on to the flavor!

Like I said in the beginning, Nick & Johnny Stark’s flavor is pretty unique for a couple of reasons. The first being that it’s a pure tobacco flavored snus with very little added to it. The flavor of pure tobacco may not be something that all Snustopians have tasted, let alone understand when used in descriptions on Swedish snus flavors so, let’s explain it now so everyone understands! Tobacco has a very similar scent of Fall leaves. “Hey Snus Guy, why Fall leaves?” well, they are leaves and dried like leaves get in the Fall and, have the same scent as a pile of them when they are not processed. They do have their subtle differences in taste though. Tobaccos from Honduras and Cuba for example, have peppery notes in them while tobacco from America has a bit of a leathery flavor. There are even some tobaccos grown in Sweden that have a flowery, herbal taste and smell. In Nick & Johnny Stark, the tobacco flavor is of fall leaves and leather with a slight pepperyness. I hope this cleared up the pure tobacco flavor description a bit but remember, different people taste things that other people don’t so, what I taste in a snus may not be what you taste. Ok, let’s get back to the flavor review!

Along with the tobacco flavor, there are other elements in Nick & Johnny stark like licorice and a smoky flavor. While these elements are very subtle, they give the snus its unique character. The licorice flavor actually gives Nick & Johnny a bit of sweetness while the smokiness enhances the tobacco flavor while adding a bit of mellowness and depth. Tying everything together is the salty taste that, not only helps to raise the Ph level so the Nicotine comes out, brings the flavors together to make a well rounded snus flavor with the added Nicotine level that Swedish match was aiming for. The flavor also lasts for a pretty long time as well! I’ve had a portion in for over 2 hours when the flavor began to die out. So, now that you know what Nick & Johnny Stark tastes like, let’s see what drinks go best with it!

As you seasoned Snustopians know, my staple drinks are Diet Coke and Monster Energy Drinks and I try both with every snus I review. The Diet Coke did pretty well in bringing the smokiness out a bit more, it also took some of the saltiness away so the tobacco flavor could shine thru. Monster on the other hand made the snus a bit bitter but did bring the smokiness out as well. The best drinks I think that went well with Nick & Johnny Stark were iced black tea and iced coffee! Both drinks really complimented the snus for different reasons. The iced black tea enhanced the tobacco’s flavor while adding another depth in the earthy flavor. It also brought out the smokiness to add an element of sweetness as well. The iced coffee brought out the tobacco flavor as well but dimmed out the smokiness. This was not a bad thing though. Coffee tends to have a bitterness that mixes well with tobacco and intensifies it making the flavor of Nick & Johnny Stark even more unique.

My overall recommendations for Nick & Johnny Stark, Snustopians, is this; new Snustopians looking to explore the higher Nicotine brands will like Nick & Johnny Stark because it is strong but, not the mind numbing strong of the Extra Starks. Seasoned Snustopians will like the pure tobacco flavor and the higher Nicotine content plus the fact that it will make a great morning coffee snus but, this is my take, I’ll let you decide. At around $3.30 a can at stores like The Northerner, You really can’t go wrong with adding a can or two to your next order!

Well Snustopians, I hope you enjoyed our trip thru Nick & Johnny Stark and found it fun and informative! I encourage you to leave any comments or questions you may have about it or any snus in general and I’ll do my best to answer them as soon as I can.

So until our next review Snustopians, as always,

Happy Snusing!

That Snus Guy

http://www.snustest.com/

Montecristo Portion snus, our first “Cuban” snus review!

Greetings Snustopians!

This week, I was sitting here in my office at the Ministry of Information trying to brief my colleagues on the wonderful things that I saw and learned during my trip to Sweden. While we were talking, I decided to grab a can of snus out of my mini fridge and I saw a snus that I had completely forgot about, Montecristo portion snus! You see, when Larry, from SnusCENTRAL, and I first arrived at our hotel in Gothenburg, we decided to find a snus store in the train station below our hotel. We found a small gift shop that had a snus cooler (almost every shop in Gothenburg has a snus cooler of some sort) and decided to take a look. What we saw was all different brands of snus but the Cuban snus is what caught my eye! So, I decided to buy a couple of cans of each brand and try them all! I thought I used all the Montecristo I bought in Sweden but I had inadvertently put one in my checked bag. I pulled it out of the fridge and remembered a quote I had read in an ad that described Montecristo portions snus as the “Champagne of snus”. That’s when I adjourned the briefing and decided we were going to find out why Montecristo portion snus is known as the “Champagne of snus”! So, if you’re ready, let’s begin our review Montecristo portion snus by Taboca AS.



“Hey Snus Guy, isn’t Montecristo a cigar company?” Well, no actually. Montecristo, in the cigar world, is a very famous brand name. The cigars are produced by a manufacturer for the Montecristo brand. The same is true of Montecristo snus. The manufacturer of the Montecristo brand is Taboca AS and the snus is manufactured in Sweden. “But Snus Guy, you said that Montecristo is a Cuban snus! How can a snus be Cuban but, made in Sweden?” Hold on, you’re getting ahead of me! Let me explain a bit. Montecristo snus actually has 3 countries to thank for its taste! The first country is, obviously, Cuba because the tobacco used for the snus is 100% hand selected tobacco from all over the island. The second country is Norway. Taboca AS uses only pure mountain water from Norway to manufacture Montecristo and the last country we have to thank for Montecristo is Sweden! Taboca takes both of these elements and manufacturers Montecristo to the same high standards that all Swedish snus is made so, now you know how a Cuban snus can be a Swedish snus as well and we’ve uncovered one of the reasons that Montecristo portion snus is called the “Champagne of snus”. Now, let’s take a look at the portions themselves!

The material that Taboca uses for Montecristo is the same kind that they use in all of their portion snus and is pretty comfortable under the lip for over two hours. They are also classified as regular portions meaning that they go thru the extra step in the manufacturing process that adds a bit more moisture to each portion but, not just any moisture! This is where more of the pure Norwegian mountain water is used that also adds another flavor element to the snus, how quick the flavor is released in the lip! It only takes a minute or two to taste the flavors and once you do, the flavor lasts for over two hours! Each can of Montecristo has 24, one gram portions as well! “Ok Snus Guy, but what about the Nicotine?” The Nicotine level in Montecristo is another reason to call it the “Champagne of snus” in the fact that there is 11 mg of Nicotine per portion but there isn’t the kick you would expect with a snus that has that higher Nicotine content. While some new Snustopians that are used to 8 mg of Nicotine in snus may feel it more, most Snustopians don’t.

The can that Montecristo comes in is unique as well. It has a metal can that’s painted in the famous Montecristo color scheme that is on their cigar boxes, with the Montecristo logo on the lid and the gold and black chasing around the outside of the lid but, that’s not the only thing making it unique. The paint that Taboca uses almost has a rubberized feel to it that allows you to keep a firm grip on the can even if it were to get wet! Montecristo’s lid also makes a great seal with the bottom of the can that really keeps the moisture in. The only down side to the can is the absence of a used portion compartment. “Snus Guy, you’re obsessing about the can again! We want to know how it tastes already!” Sorry, the can is pretty cool though! Ok, enough about the can, let’s go to the taste.

In the past, whenever I’ve heard the words Montecristo and tobacco together, I would automatically think great cigars. Actually, this is pretty much the norm in the states since Montecristo snus is relatively new in the tobacco world. While the Montecristo brand has been on fine Cuban cigars since the 1930’s and on Dominican cigars since the 50’s, Montecristo snus was launched in 2008. Just like the cigars that share its name, the taste is unmistakably unique! Taboca describes Montecristo as having a rich tobacco taste and flavors of lemon and bergamot. The rich tobacco taste comes from the Cuban tobacco. If you have ever experienced smoking a Montecristo Cuban cigar, you’ll be able to tell the distinct flavor of Cuban tobacco. For those Snustopians that have never smoked a Cuban cigar or, are living in America, Cuban tobacco has a unique flavor that distinguishes it from its cousin Dominican tobacco. Cuban tobaccos tend to have a peppery flavor with earthy, leathery undertones and a touch of flowers that almost give it a black tea flavor while Dominican tobaccos have just the opposite.

The other flavor element in Montecristo is the citrus. While the description states that there are Lemon/bergamot flavors, I can only taste lemon. But that’s not a bad thing. Since there is a smaller amount of salt in Montecristo than other Swedish snus, you can really taste the tobacco and lemon. These flavors combined with the hint of salt and slight flowery elements give Montecristo the taste of a fine Black tea and another reason to be called the “Champagne of snus”. Now what to drink with Montecristo portion snus? This may surprise you.

“Couldn’t we just drink the same things we would with a fine Cuban cigar Snus Guy?” Well, yes and no actually. While the flavor of Montecristo portion snus is unmistakably Cuban, it’s not as strong as it is in the cigars. That and the fact of being able to taste not only the tobacco from the end of the cigar but the flavor of the smoke as well so, drinks that have strong flavors like dark beers, strong liquors and energy drinks will drown out the delicate flavors in the snus. What I did try was my staple Diet Coke first. The Diet Coke’s flavor went well but the artificial sweetener made the snus bitter. Iced Black teas like Earl Grey did extremely well in bringing out the tea flavor in Montecristo. The bergamot in Earl Grey helped to enhance the lemon flavor and the tea complements the tobacco taste and brings the peppery taste to the front more. “But what about drinks like brandy and other aperitifs Snus Guy? Are they too strong?” Not really. I had to enlist my typical band of Guinea Pigs for this part of the review!

I had them try a few different after dinner drinks; one would have with a fine cigar, with Montecristo portion snus and asked them what they thought. The first one we tried was Hennessy Cognac and they all felt that the cognac was much too strong a flavor for Montecristo snus. The next one was rum. While we really wanted to try it with a Cuban rum, we couldn’t get our hands on some so we picked a close match which was a fine Puerto Rican rum, Bacardi Superior. Some sipped it straight while the others chose to drink a Mojito. Both were good but, the Bacardi Superior straight fared better. The last, and best according to my Guinea Pigs, was Grand Marnier! The light orange flavor mixed with the lemon flavor in the snus and the Cuban tobacco to create a taste that is a perfect match. The sweetness in the Grand Marnier also created another depth and helped to round everything out. So, for non-alcoholic drinks, Iced Earl Grey tea is the favorite and for after dinner drinks, Grand Marnier wins out!

My overall recommendation for Montecristo portion snus by Taboca AS Snustopians is this; Montecristo is definitely the “Champagne of snus” in design and taste. For Snustopians that are looking to try a snus that’s truly unique, Montecristo is the one to try. New Snustopians that want to experience a higher Nicotine snus with a smoother flavor than most will do well with Montecristo as well. The downside is that Montecristo is not available to U.S. residents at this time but, if you find yourself traveling to Sweden or other countries in Europe, I really recommend you give Montecristo a try.

For you Snustopians that live outside the U.S., the best place to get Montecristo portion snus is at Northerner.com. They have Montecristo portion snus at a great price and deliver almost anywhere!

Well Snustopians, I hope you enjoyed our tour thru Montecristo portion snus and found in fun and informative. I invite you to ask any questions or leave comments about our tour by clicking the comments link at the bottom of this article. I look forward to reading them and will answer them all as soon as I can.

So Snustopians, until our next review, as always,

Happy Snusing!

That Snus Guy

“That Snus Guy’s own” Vanilla Berry loose snus, reviewing the snus flavoring process!

Welcome back Snustopians!

I thought today we’d continue our tour of the fascinating way that snus is made by sharing with you another experience both Larry from SnusCENTRAL and I had while touring the Swedish Match factory in Gothenburg, Sweden. Not only did the wonderful folks at Swedish Match let us tour the factories, they also showed us the different processes that are involved in creating the flavors we all like and how new ones are developed. In this review, we’ll be looking at the flavoring process but not in a way that you would think. I think, by now, you know how they did it just by the title of the review! Yes Snustopians, Swedish Match actually let Larry and I create our own snus flavors and this review will be on a snus called “That Snus Guy’s Own” Vanilla Berry loose snus! “Snus Guy, they let YOU create a flavor? Really?” Now, be kind! Remember, I just review the flavors! But it was pretty cool to do and see so, without any further self promoting from me, let’s review the flavoring process and how my snus turned out!



If you asked me before the trip how snus was flavored, I would have said that artificial flavors were used and that the final product was developed by some scientists in white lab coats and poured into the flavoring drums. But now that I’ve personally experienced the process, I know that this way is not entirely true. While there are white lab coats and a scientist or two, Swedish Match gets a lot of input from their customers while researching new flavors. And as for artificial flavors, there are a lot of natural flavorings and extracts used in the making of Swedish snus! “So Snus Guy, are you saying that ALL Swedish Match snus is flavored with natural flavorings?” Not really and here’s why!

As we were being told about the flavoring process by Conny Andersson, probably the most passionate person I’ve ever met regarding flavors and how they intermingle and react with tobacco, I began to realize that some flavorings, in their natural state, may not be practical to use like mint leaves or raw ginger for example. Some are just not strong enough to taste without using massive amounts of it like Vanilla beans or just do not exist naturally like Tutti-Frutti. “Tutti-Frutti Snus Guy? We think you may have stayed too long near the Probe Whiskey vat!” Actually, it’s one of the flavorings I used in my snus but, I’m jumping ahead!

You see, sometimes artificial flavors and extracts are needed in order to create the flavor combination you want. It’s like baking a cake. Let’s say that you want to create a lemon flavored white cake with mint frosting. Some people use natural lemon juice and lemon zest to flavor the cake but, the high temperature can cause the lemon flavor to bake out. Some people really don’t like the texture of chunks of lemon zest in a cake and it can turn the color of the cake yellow. Here, lemon extract is used to get the flavor since the extract will withstand the heat and provide the lemon taste, without the chunks and coloring! With the frosting, mint leaves just plain don’t work and Mint extract would be the practical solution. “We get it now Snus Guy! So, how did you do it with your snus?” Let’s go into that now.

The first step in flavoring anything is getting a good base. With Swedish snus, the base is quality tobacco. Like we talked about in the last review of the manufacturing process, Swedish Match uses handpicked tobacco from many different places in all their snus. In my snus, we used Ettan loose as a base because its flavor is just pure tobacco and salt with no other flavorings. The next step is to decide what exactly you want your finished product to taste like. Here, we see the different types of flavorings we had to use. At first, I just added the things that I thought would make a good tasting snus. Boy was I wrong! I added Vanilla beans and rum extract, thinking this would really taste good! Well, I forgot that one of the things I like about loose snus is the smell. My first attempt at snus flavoring was horrendous but I did learn something. Never jump right in and I realized why it takes snus manufacturers so long to develop new flavors! My second attempt turned out much better because I took the time to think how I wanted the snus to taste and smell! It was here that I designed “That Snus Guy’s Own Vanilla Berry Loose snus”!

Yes, I know it sounds weird but, let’s see if I can do it some justice by reviewing the flavor for you! Since the base is Ettan, the dominant flavor is pure tobacco but it’s the only remaining element from Ettan that’s in Vanilla Berry. My goal for Vanilla Berry was to make a loose snus that would have the flavors I would like to see in a snus which is Vanilla and Red Berries. Kind of like a cross between Offroad Vanilla and Röda Lacket but a little sweeter. What I did was added real vanilla beans and the ingredient we talked about before, Tutti-Frutti flavor!

Tutti-Frutti is a flavor that has the scent of a mix of red berries with a light, almost non-existent, black licorice smell. The taste is really close to Juicy Fruit gum but when it’s added to tobacco, takes on a completely different flavor! The Ettan has a leafy, peaty almost leathery taste by its self. When you add the vanilla and Tutti-Frutti flavors, the vanilla gets mellowed while bringing out a bit more of the licorice flavor in the Tutti-Frutti! “So, you basically made a Vanilla and Black Licorice flavored snus, Snus Guy?” Not really. The licorice flavor is still barely noticeable like it is in Röda Lacket but with the vanilla and berry flavor mixed in; the entire combination is pretty complex! Imagine sitting in a just raked pile of fall leaves while eating a bowl of mixed berry sorbet with a portion of Grov Svart in your lip and you pretty much have Vanilla Berry! I know, long way around a simple explanation but this still goes to the tremendous amount of work that goes into creating snus flavors! I only had an hour to make Vanilla Berry so, just think what the guys at Swedish Match will go thru when it’s time to make a new flavor! So, let’s take a look at what drinks would go well with Vanilla Berry!

I’m telling you, Monster Energy Drink was phenomenal with Vanilla Berry! It actually added the one element I needed that wasn’t on the flavor table, bitterness! The Monster’s bitterness mellowed out the fruitiness a bit and allowed the vanilla to come thru. Diet Coke just drowned out the Tutti-Frutti flavor but did help the tobacco flavor a bit. The second best thing though was Sweet tea! The sweet tea brought the vanilla flavor out as well but helped it to mix in with the other flavors and added the sweet element that I was looking for.

I know that here, Snustopians, I usually tell you where you can buy the snus we reviewed and what my recommendations would be but, since I highly doubt that “That Snus Guy’s Own” Vanilla Berry loose snus will be in your favorite snus shop anytime soon, all I can tell you is this; those Snustopians that want to try your hand at flavoring your own snus, should use a snus that is just pure tobacco flavor, like Ettan. Remember that some natural flavors, like mint or ginger, have another set of challenges if you use them like weird texture issues and the possibility of going bad sooner that the expiration date on the snus can and that artificial flavors can be your best bet! Another thing is to use your imagination to make the flavor that you like because; you have to be able to describe it to people!

The final thing Snustopians is, have fun with it! Thanks to my friends at Swedish Match, I now have a snus flavor I can call my own and had a blast making it! I hope this inspires you to try your hand at it and that I reviewed the process and my snus well enough!

If you do give it a try, leave me a note in the comment section! Who knows, I may ask you if I can review it!

Until our next review Snustopians, as always,

Happy Snusing!

That Snus Guy

That Snus Guy is home! Get ready for more in-depth reviews and news of the trip!

Welcome back Snustopians!

It was with a heavy heart that I had to say “good bye” yesterday to, quite possibly, the most wonderful and informative trip I’ve ever made in one of the most beautiful cities I’ve ever been to, Gothenburg, Sweden. In the next couple of weeks, I’ll be posting articles that revolve around the tours and the trip it’s self. Since I’ve taken so many pictures, you may have noticed that the only pictures on the slideshow are of the town it’s self. As I sort thru all of them, I promise I’ll get them up! I would have Twittered more but unfortunately, the Twitter app on my iPhone decided it wasn’t going to work but, even if it had worked, there was just so much information to give you all, it would have not made sense anyway! But there is a little I’d like to tell you until I get a full review up this week…..



What I can tell you now is that the town of Gothenburg (or Göteborg, as it’s spelled in Swedish) is a very beautiful city as you can see by the pictures in the slideshow. It’s also a relatively young city by European standards. Founded in 1621, Gothenburg has a few period defensive garrisons that kept the invading Danes at bay in the later part of the 1600’s. The architecture in the main part of the city is from the 1700’s and most of the restaurants and night life center around the city’s main street called Kungsportsavenyn or “Avenyn”, The Avenue in English.

“Hey Snus Guy! Sounds like all you did was walk around and eat! What else did you do?” While we did do a lot of walking, we did meet some great people in Gothenburg and made some good friends as well. The people in Gothenburg take a lot of pride in their city and in their work as well. This is evident in the Swedish Match plants that we toured. In the first review I do, you’ll see just why Swedish Match’s snus brands are so popular but the biggest thing that makes it so, is the people that make it! Everyone at both Swedish Match plants, from the plant executives to the men and women on the line, are extremely passionate about what they do and take great pride in explaining each step in the process and their part in it!

In the first review, we’ll meet some of these people so I’ll stop here for now. It’s been a pretty exhausting week and I don’t want to spoil anything by not being prepared for the next review. I do want to say, to those Snustopians from Gothenburg, thank you for a memorable experience and all the information about what makes your snus so special!

Until our next review Snustopians,

Happy Snusing!

That Snus Guy

Mr. Snus Guy goes to Sweden! Reviewing the “Land of snus” and the way snus is made!

Greetings Snustopians!

Yes, it’s true! I’m leaving for Sweden, the “Land of snus”, on June 10th 2009! Why you ask? Well, as you all know, I’ve been scouting a spot for our next field trip ever since we ventured into Snuffland last year. I finally settled on Sweden for a couple of reasons. One, since I began reviewing snus back in October of 2008, I’ve always wanted to take the review process to the next level and actually see how Swedish snus was made. Not from You Tube videos but really be on a snus factory floor and physically experience the entire process from start to finish. I also wanted to see how the Swedish actually used snus and what the shops really look like. So, after a lot of negotiations, my good friend and colleague, Larry Waters from SnusCENTRAL.org, and myself will be touring the city of Gothenburg on the west coast of Sweden and visiting some of the snus manufacturers!

“Hey Snus Guy, are you taking ALL of us with you?” Well, in a way, yes! While I wish I could afford to take all of you there, I will however, be posting pictures and videos of the trip here on Snustopia for all of you to see! In the upper left column, I’ll be posting pictures each day and below that will be a video of the day’s activities! We’ve also set up a Twitter feed as both Larry and I will be tweeting live from the factory floors, reporting what we see and information about the people we meet! I know it’s not the same as being there but, it’s close!

This is a pretty historic event since it’s not very often that Americans get to see just what makes Swedish snus so special! Both Larry and I will do our best to represent SnusCENTRAL and Snustopia in the best possible light and we both encourage you all to become members of SnusCENTRAL.org (if you’re not already) for a more in depth accounting of our trip. Larry will be interviewing some very important people and the videos will only be available at SnusCENTRAL.org!

We also ask you to follow us on Twitter so you can tweet questions to us and we can get you answers! I think it will be pretty cool since I know both new Snustopians and seasoned ones have a lot of questions and what better way to get the answers than to get them from the experts, in real time!

I hope you’ll join us for this wonderful event and like I said, check back each day (or more) for updated pictures and answers to any questions you post in the comments section below! Also, be sure to become a member of SnusCENTRAL.org so you can see the exclusive interviews!

As always,

Happy Snusing!

That Snus Guy!

Ettan snus, a review on one of the oldest snus family names in Sweden!

Welcome back Snustopians!

This weekend, I took advantage of the beautiful weather here in Snustopia and decided to take a walk in the gardens here at the Ministry of Information and figure out which snus we should discuss next. While I was taking my constitutional, a colleague of mine had asked why I hadn’t reviewed a loose snus lately. As I reflected on the question, I realized not only haven’t we discussed a loose snus brand in a couple of months, we also haven’t discussed a brand family in a while either! If memory serves me correctly, the last true family we reviewed was Kronan back in February!

So I asked myself, which family should I review? Since it had been quite some time since we’ve done a family review, I wanted a snus that not only had all three varieties, loose (lös), white and original portion, I wanted it to be a snus that not a lot of Snustopians had heard of or tried and one that had a bit of history behind it. That’s when I thought of the Ettan family of snus.

Now I know what you’re thinking, “Snus Guy! All Swedish snus has some history behind it! After all, snus was invented in Sweden over 200 years ago. What makes Ettan so special?” I’m glad you asked. Let’s get into the review and you’ll see what makes the Ettan family of snus so special!



Ettan snus is another snus brand made by the fine folks at Swedish Match and comes in 3 varieties, Loose (lös), Original portion and White portion. The first thing that makes Ettan so special is the fact that the Ettan brand is one of the oldest brand names in Sweden! Ettan loose has been around since 1822 so it’s also one of the oldest snus brands as well. Ettan Original portion was introduced to the snus world in 1990 and the White portion variety was launched in 2006.

The Loose portion variety has about 8 mg of Nicotine per gram and there is 45 grams of snus in each can. The loose version’s can is the typical laminated paper type with a plastic lid that’s embossed with the brand’s coat of arms. In the portion varieties, both versions also have approximately 8 mg of Nicotine per portion and each have 24 portions per can. These cans are made of plastic with the label covering the seam between the top and bottom of the can. The lids also have the used portion compartment that’s embossed with the brand’s coat of arms. “Snus Guy, your can obsession is showing again! Get on with the review already!” I know I do go on when it comes to the cans so; let’s go to mouth feel and on to the other reason why Ettan is so special, the taste!

Ettan loose is a coarse grind snus that is similar in grind and texture to most of Swedish Match’s loose snus. This means that the texture and moisture level in Ettan loose makes it a great beginner’s loose snus. I’ve actually used Ettan to better hone my Hand Baking skills since the moisture level is perfect to be able to mold a pris and it holds up pretty well once it’s in the lip. Although I did get better in making a handmade pris, I still recommend a tool for maximum durability of it. I’ve had a “tool made” pris last for well over 2 hours with little mudslide. A hand baked pris only lasted about 1 hour but, like I said, I still have some work to do in this department! The texture of the grind was also pretty comfortable for the 2 hours but I recommend using a lighter compression in a tool. If it’s compressed too much, the pris can be a bit hard and uncomfortable so, just use a bit less pressure and you’ll be fine!

The portion varieties both use the standard material that Swedish Match uses in all their portion snus which is pretty soft to the touch and really comfortable in the lip. The original portions go thru the extra step of adding moisture which lets the flavors come out pretty quickly but adds no discomfort to the portion. I had an original portion in for over 2 hours with no discomfort but your lip can get a bit wrinkly. No discomfort but it can be a bit weird feeling for new Snustopians. The White portions have the same feel and comfort level but last a bit longer. Since they do not go thru the additional wetting step, the flavor seems to last a bit longer but can take a little longer for it to start coming out. For comfort, I recommend a 2 hour max! “Ok Snus Guy, we want to hear about the other thing that makes Ettan so special!” Alright then, let’s discuss the flavor! That’s the other special thing about Ettan.

“But why does the flavor of Ettan make it so special Snus Guy? Isn’t all Swedish snus special when it comes to flavor?” Well, you’re right in the sense that all Swedish snus flavors are special, especially to Americans and others that cannot get Swedish snus in their local store. But Ettan’s flavor is special within Swedish snus flavors because of its ingredients. The ingredients in Ettan are simple: Tobacco, water and salt. They have been this way since 1822 which means that Ettan’s flavor has remained the same since then! There are not too many other snus brands that can say this and this is why Ettan is so special. But, how does it taste?

One would think that simple flavors and simple ingredients would normally taste…. well…..simple! But that’s not the case with Ettan. There is a difference in taste between the loose and portion varieties but the difference is minimal. In the loose variety, pure tobacco and salt are pretty much predominant. There is a smoky element in the loose but it seems to play in the background and is barely noticeable. In the portions, there really is no smoky taste but the portions do have a saltier taste. In the Original portions, the saltiness is much more predominant and in the White portions it not as strong but both do have the same pure tobacco taste.

Here I would like to explain a bit on what a “pure tobacco flavor” means when it comes to Swedish snus. When American tobacco companies describe a tobacco product as having a “Pure tobacco flavor”, as in say Copenhagen or Red Man smokeless tobacco and Camel SNUS Mellow, we taste a generally earthy, herbal and sweet flavor. In some cases, like Camel SNUS Mellow’s overly sweet taste, this is due to the sweetener that is used in the processing of most American smokeless tobacco and SNUS. In Swedish snus, the sweetener is omitted from the process leaving just the earthy, herbal tobacco flavor. I say this for two reasons. One, when I was just beginning to use Swedish snus, I would get confused and sometimes disappointed when a snus that was said to have a “pure tobacco flavor” didn’t have the sweetness I was accustomed to with the American tobacco and two, I felt that new Snustopians shouldn’t have to go thru the same thing I did in the beginning. So to recap, Swedish snus that’s described as having a “pure tobacco flavor” means just that. No sweetener, since Swedish snus manufacturers do not use sweeteners in their recipes, just true tobacco flavor! Ok, back to the snus.

Ettan’s flavors also last a good bit of time as well. They do, however, vary between the types. Ettan loose lasted the longest with a maximum time of about 2 ½ hours and this was due to the pris beginning to fall apart. Ettan Original portions seemed to last the shortest amount of time with about a 1 ½ hour max. Ettan White gave me about 2 ½ hours when the portion’s flavor just seemed to die out. The max time recommendations I give Ettan is as follows; for the loose type, I recommend a 2 hour max when the portion is made with a Prismaster or an Icetool. With a hand baked pris, I recommend the same amount of time if you’re good at making them. If not, I’d recommend a 1 ½ hour max. With the portions, I’d recommend a 1 to 1 ½ hour max and with the White I’d go with about 2 hours. Now, what to drink!

I was thinking that since Ettan has a very simplistic flavor, I would forgo my usual drinks of Diet Coke and Monster Energy Drinks. “Snus Guy! Are you sick? You’ve never reviewed Swedish snus without trying Diet Coke and Monster with it! What’s the deal?” Calm down, I’m not sick or anything. Since I’ve reviewed so many different snus brands, I’ve learned that with tobacco flavored snus Diet Coke and Monster energy drinks are way too powerful in flavor. They tend to drown out the snus’ flavor leaving just a salty flavored drink. So this time I started out with iced Earl Grey tea.

Since Earl Grey tea has a light citrus flavor, bergamot actually, and Ettan does not, the two were made for each other! Bergamot has an uncanny way of bringing out more of the tobacco flavor while mixing really well with the saltiness of Ettan. I really recommend trying iced Earl Grey with Ettan. Another great pair was Lemonade! Again, the citrus did bring out more of the tobacco flavor while mixing well with the higher salt content.

For those Snustopians that like an Alcoholic drink with their snus, I found a relatively new Vodka flavor out there I thought would go great with Ettan. Sweet Tea flavored Vodka called Sweet Carolina mixed with lemonade to make an alcoholic version of an “Arnold Palmer”. I had a member of the Ministry of Information try Ettan with it and she commented that it’s the best of both worlds! The Vodka naturally brings out the flavor of tobacco but with the Sweet tea flavoring, it mellowed it out and actually made it less salty. Since I can’t drink, I’d love to hear from other Snustopians on this combination! Now, let’s go to the overall recommendations.

My overall recommendations for the Ettan family of snus, Snustopians, are this: Ettan’s flavor is a very unique one since it has been relatively unchanged since 1822. Even though the portion version didn’t make its debut until 1990, Swedish Match left Ettan’s flavor unchanged. Snustopians that are looking for a true “Original” flavored snus can’t go wrong with Ettan. Snustopians that want to experience what snus was like back in the 1800’s will like Ettan loose as well. New Snustopians that want to try out hand baking will do well with Ettan because it’s pretty easy to mold and has a relatively mild taste. They will also do well with either portion version for the same reason. Snustopians that are fans of the strong snus brands will find that Ettan’s 8 mg of Nicotine per portion, or gram in the loose version, a bit too weak but what Ettan lacks in Nicotine, it makes up for in flavor. I recommend that all Snustopians give Ettan a try but, I’ll leave the decision up to you. At around $3.35 USD for the loose, $3.44 USD for the Original portions and the White portions at Snustopia’s favorite place for Swedish snus, The Northerner, you really can’t go wrong! If you’re a new customer, you can save 10% on your first order by clicking on the banner to the left and entering the code on the banner at checkout!

Well Snustopians, I hope you enjoyed our trip thru the Ettan family of snus, by Swedish Match, and found it fun and informative. Remember, I love hearing and answering any questions or comments you may have and will try to answer them as soon as I can!

So, until our next review, as always,

Happy Snusing!

That Snus Guy