Disney World and Swedish snus, reviewing a solution to a dilemma at “The Happiest Place on Earth”!

Greetings Snustopians!

As you’ve all probably noticed, it’s been pretty quite here in Snustopia the past 2 weeks. The reason is because last week was our annual family vacation to the happiest place on earth, Walt Disney World in Florida. On the plane back to Snustopia, I was writing a review of 1847 by Philip Morris, which was one of the snus brands I used during our vacation, when I began to think back to the last time we were there. You see, this is the first time I had been to Disney World as a snus user and for the past 9 years, the first thing I would do when we arrived at our resort, was find out where each and every smoking section was in all 4 parks! But this year was different, I was actually more concerned about if I packed enough snus for the entire time I was there! That’s when I thought to myself “there have got to be other Snustopians out there that will eventually go thru this and why not share my observations and some of the reactions I received while using Swedish snus in Disney World!” So, if you’re ready, grab your snus, your favorite drink and your Park Hopper pass and let’s take a trip thru Disney World and Swedish snus!



First off, I know some of you are thinking “That Snus Guy has lost it! He’s going to do a review of his vacation!” While it would be pretty fun to tell you all about The House of the Mouse, that’s not what I’m going to do. What I’d like to discuss is what kind of effect using snus had on the vacation it’s self. As you all know, I used Swedish snus to quit smoking over a year and a half ago and smoking really played a big part in any vacation we’ve ever taken but, it played a major part in our annual Disney trips. From the planning and reservations stage all the way up to the flight home, subconsciously we would make all the plans based on where the nearest smoking areas were.

When we would make our resort reservations, I would make it a point to look at the map online to make sure our room was a smoking room and last year, made sure it was close to the smoking area since Florida is a Non-Smoking room state. We would also make sure the car service would be sending a car that we could smoke in and get to the airport 2 hours early so we could get all of our smoking in before the flight. We’d also plan which attractions we would see based on where the nearest smoking areas were and in the back of my mind was this; do I have enough smokes to last the trip because a pack of cigarettes costs over $7 (this year they were over $9) a pack at the resort but not this year! This year was different.

Yes, I did have the worry about packing enough snus for the trip but, that was my only worry! This year I didn’t have to obsess about where the smoking areas were, sit out and smoke while the girls were off on a ride or feel like an outcast sitting in an area of the parks where nothing could be seen, including me! It was actually like going to the parks for the very first time again because I saw more of them than I had in the past! But that’s not all I wanted to tell everyone in this review. What was more exciting was what I saw, the people I met and the reaction to Swedish snus in Disney World. Believe it or not, I did see a few snus users in Disney but not Swedish snus users, they were using Camel SNUS. I could tell it was the pseudo SNUS because I could see the oblong outline of the can in their shirt pockets! These were the people I wanted to talk to so, I would try to pick them out in different queues. The best place to find them was, of all places, in the smoking areas!

“But Snus Guy, if they’re using snus, even though it’s Camel SNUS, what were they doing in the smoking areas?” Well, like I said before, I noticed things this trip that I never really knew before and one of those things was that a lot of the smoking areas were placed in the part of the parks that were secluded from the main traffic areas and were actually quite serene areas! For example, in EPCOT, there is a smoking area in the UK part of the World Showcase that had a small bandstand where a mock Beatles band called "The British Invasion" played every hour on the hour! This is where I got to talk to a lot of people about Swedish snus. Mainly due to me holding a can of either Montecristo portion or the old 1847 by Philip Morris can while I was waiting for the band to begin. Smokers would comment on the can or the Montecristo name and I would begin a conversation about Swedish snus. I usually keep a few sample packs of General on me and would give them out to interested folks there!

I would sometimes do the same thing at our resort since whenever I sit down, a can of whatever snus brand I happen to have with me goes on the table and it becomes a great conversation starter. Not only did the cast member serving us ask about Swedish snus but if I was alone at the table, other guests would ask about the can. It was pretty cool actually! The best reaction I had to snus was in the Norway pavilion at the World Showcase in EPCOT.

If you’ve never been to EPCOT, the back end of the park has a lagoon in the middle with areas representing 12 different countries. In each country, there are cast members that are sent from that particular country to work for 6 months. In Norway, there was a girl working in the bakery that was from Oslo. She saw me pull my can of General Extra Sterk out of my pocket and said “Oh, snus! I haven’t seen that since I left home!” She asked me where I got it and we talked for quite a while about snus in Norway. When I was there last year, I could only get “Hi” and “Thank you” out of the person working behind the counter, even though I know a small bit of Norwegian. Just goes to show that Swedish snus really can be a conversation starter!

In other parks, Like the Magic Kingdom, I actually met a Camel SNUS user in line for a show. I saw him pull the can out of his pocket and asked him if he’d ever tried real Swedish snus. His answer was “Camel SNUS is real Swedish snus according to the website!” I pulled out my can of 02 Strong and said “No, THIS is REAL Swedish snus” and began explaining to him about the differences between the two. My wife wasn’t real happy since we kept talking thru the entire show but, in the end, I gave him a few portions of 02 and gave him the address to Snustopia’s finest snus shop, “The Northerner”, to order a can or two. All in all, it was worth the jabs to the side and sitting thru the show twice to add another member to the Snustopia family!

While all of this may seem like normal, everyday things one might encounter in a large theme park like Disney World, in the past, this just wasn’t me. Like I said, I would spend so much time looking for smoking areas in the parks and obsessing about being able to make it for a ride if I have just one more smoke, I never made time to just walk around and take it all in! I saw more of the “Happiest Place on Earth” this time than all the other times combined. In previous visits, I would have never seen the Zen Garden hidden in Japan’s smoking area or, the great view you get of Main Street from the smoking area next to Cinderella’s Castle. In past vacations, I would have never just walked up to someone and started a conversation about the kind of cigarette they smoked or discussed how it was made and I would have never just placed my pack of smokes on a table waiting for someone to ask me about them. Nope, thanks to Swedish snus, and my family, I think this visit to Disney World was the most memorable of them all. So, to all you Snustopians that are planning a vacation for the first time without cigarettes and are planning to take your snus, I offer this; if you’re like me and go to the same place each year, you’ll be amazed at what you’ve missed in the past and surprised at the people you’ll meet when you bring out your can of snus! I know I was!

Well Snustopians, I know this was a completely different type of review from what you’re used to reading here but, I felt that these experiences just might help some of you break out of your shells and help spread the word of our wonderful country and the thing that created it, real Swedish snus!

So, until next time Snustopians, as always,

Happy Snusing!

That Snus Guy

Göteborgs Rapé White portion snus, an American taste review on one of Sweden’s most popular brands!

Welcome back Snustopians!

Today I thought we’d take a closer look at what could possibly be one of Sweden’s most popular snus brands, Göteborgs Rapé White portion snus. I came to this decision last week when I was sitting in my office at the Ministry of Information, looking at the pictures I took of my trip to Gothenburg and remembering everything I learned and saw there. One of the things I remembered was that almost 75% of the time I was there, I was using Göteborgs Rapé White and, so were some of the people I met at the factory! The other reason was the fact that Swedish Match recently changed the design of the labels in the entire Göteborgs Rapé line and I’ve read at quite a few sites describing the labels but, not too many actually reviewed the snus its self so, I decided that I would do a proper review of this popular snus. Now, if you’re ready, let’s give Göteborgs Rapé White portion snus the review it deserves and yes, we’ll take a look at the can too!


One of the most intriguing things about Swedish snus, from an American’s point of view, is the fact that there are so many different brands and flavors. Think about it, there are over 160 different flavors, if you include the different variations in the total number, and we as new snus users, are committed to trying every one! 90% of these 160 are made in Sweden but, when you actually go to Sweden, you’ll only see about half of the entire line in the shops. As we learned in the 01 & 02 reviews, the Swedish snus user is pretty particular in which snus they use and what they want it to be. Göteborgs Rapé White is one of the snus brands you’ll find in almost every shop in Sweden and a brand that a lot of snus users love. “Snus Guy, what makes Göteborgs Rapé White so special?” Well, let’s take a look at what’s in it and find out!

First off, Göteborgs Rapé White portion is a snus brand made by the folks a Swedish Match and was first released 1992. In the past 17 years, it has grown to be the fourth largest selling snus brand in Sweden and the only thing that’s changed in its 17 year history was the recent change to the can’s label. Göteborgs Rapé White portion is classified as a White type snus which means that the portions do not go thru the final step in the process that adds moisture to them. Omitting the additional moisture leaves the material its original white color and, you would think, a bit rough on the gums. With Göteborgs Rapé, this is not the case! Swedish Match uses the same soft, teabag like material that they use in all of their snus brands and is actually pretty comfortable in the lip. I’ve had a portion in for over 2 hours with no discomfort whatsoever. The only thing that did happen was my lip did get a bit wrinkly but I attribute that to keeping it in too long. Each can of Göteborgs Rape White portion has 24, one gram portions with each having a respectable 8 mg of Nicotine. My recommendation for keeping a portion in is about 2 hours max for full enjoyment! Now, let’s take a look at the change to the label and take a closer look at the can!

“Hey Snus Guy, please don’t let your can obsession get the better of you this time! Some of us have to work in the morning you know!” I know, I know, I can get a bit windy when it comes to the cans and I’ll try to keep it brief! First off, the cans that Göteborgs Rapé White portion come in are made of gold plastic with a used portion compartment concealed in the lid but the unique thing is the label! Both the old label and the new label are made of blue plasticized paper with a foil look to it. The differences between the old label and the new are the bigger blue background and the omission of the gold bands on the new label. The other change is that Swedish Match gave Göteborgs Rapé a logo of sorts. On the sides and the lid, you’ll see the letters “G” and “R” in gold and that they are connected. This makes sense since most people refer to the snus as GR when typing. Ok, I hope you’re all still awake because I’m done with the can and we can now move on to the flavor!

Swedish Match describes Göteborgs Rapé White’s flavor as being a distinctly aromatic snus with some sweetness and hints of fresh herbs. “Snus Guy, ALL Swedish snus has a distinctly aromatic smell!” Now, now! Take it easy! I said that was what Swedish Match describes the snus as. We’ll break it down like we always do but I want to take a side trip and explain something I think needs to be explained, especially to you new Snustopians! There’s been a lot of talk at other snus sites and forums about whether or not to smell the snus. Most say that smelling the snus is the worst thing you can do and will ruin the experience for you. I disagree. Yes, there is a distinct ammonia smell to some of the brands but, this is a regular occurrence and a natural byproduct of the snus making process. As you get more accustom to using snus, you’ll soon forget the ammonia smell and begin to get the hints of earthy tobacco and the other flavorings. So, let’s leave this topic with this thought; if you don’t care for the ammonia scent, don’t smell the snus in the beginning. As you gain more experience, slowly begin to lightly smell the can and you’ll begin to get the other subtle nuances. Remember, if the vintners in California let the vinegar smell, in the early stages of some varietals, get to them, we wouldn’t have so many great wines here in the states! Ok, back to the flavors.

What I get in Göteborg’s Rapé White is an earthy, leathery flavor, which comes from the tobacco, with a bit of salt and some peppery notes. The background flavor is sweet but this comes from the other flavoring, Juniper. For those Snustopians that don’t know what Juniper is or tastes like, it’s a berry that comes from certain Evergreen trees that grow in Sweden and the Northwestern American states. Its taste is bit sweet and bitter at the same time. It’s the primary flavoring in Gin but, the snus does not taste like Gin. When it’s mixed in with tobacco, it gets an almost tea like flavor and adds a touch of forest smell in the can. Kind of reminds me of walking thru an Evergreen forest in the fall with the mossy hints and Evergreen scents! All the flavors combine to give Göteborgs Rapé White portion a flavor that lasts quite a long time as well. I’ve had the flavor of Göteborgs Rapé White last for well over two hours before the flavor began to go a bit off so, I recommend about two hours max for the flavor. These elements combine to create, what I think, is a snus that is uniquely Swedish and explains why Göteborgs Rapé White portion is so popular in Sweden. So, what drinks would go well with it? Let’s take a look!

My Staple Diet Coke actually went well with Göteborgs Rapé White surprisingly enough! The Diet Coke did do well to bring out the peppery flavor in the snus and cut a bit of the saltiness but, it really didn’t do anything to enhance the flavor of the tobacco or the Juniper flavor. Monster Energy Drink basically overpowered the flavor completely but iced black tea was the overall winner in the Non Alcoholic drink category! The Black tea’s flavor did well to bring out the tobacco flavor as well as giving the Juniper a helping hand. Göteborgs Rapé White’s flavor actually gave the iced tea another dimension in flavor as well. From an Alcoholic drinks point of view, the obvious choice would be a Gin and Tonic but, since I don’t drink anymore, I’ll leave this part of the review to those Snustopians that do! Now, let’s go to the overall recommendation!

My overall recommendations for Göteborgs Rapé White portion snus, Snustopians, are this; it’s easy to see why Göteborgs Rapé White is one of Sweden’s most popular snus brands. From its comfortable portion material to its unique tobacco and Juniper flavor, it is definitely one of a kind. New Snustopians will like Göteborgs Rapé White’s lighter and long lasting flavor and seasoned Snustopians will like it as an all day snus with its 8 mg of Nicotine and comfortable portion material but, I’ll let you make the final decision!

Each can of Göteborgs Rapé White portion averages around $3.80 USD at Snustopia’s only place to buy Swedish snus, The Northerner.com! If this is your first time purchasing from them, just click on the banner to the left and get 10% off your first order at check out! There are no codes to enter just click and save! Just remember to tell em’ That Snus Guy sent you!

Well Snustopians, I hope you enjoyed our tour of Göteborgs Rapé White portion snus by Swedish Match and found it fun and informative. I look forward to reading and answering any questions or comments you may have and will answer them as soon as I can!

So Snustopians, as always,

Happy Snusing!

That Snus Guy

01 Original & 02 Strong portion snus, reviewing the flavors of a new snus brand!

Welcome back Snustopians!

Like I promised in the pre-review of 0102 portion snus, I can now bring you a full taste review of this completely new brand to Swedish Match, 01 Original portion and 02 Strong portion snus. I know what you are all saying, “Snus Guy, how can you give us a taste review when the snus isn’t due to be released until October?” Well, remember how I first received the information on 01 and 02 portion snus? I was out taking another constitutional last week and was met by the same person, the one in the white lab coat and dark glasses, only instead of just dropping an envelope in my path, he actually handed me a small package and asked me to give my usual, unbiased opinion and to spread the word throughout all Snustopia! So, I rushed back to my office and immediately opened both cans and, well, let’s begin the review of 01 Original and 02 Strong portion snus and we’ll discover this new brand of snus from Swedish Match together!


Like we discussed in the pre-release review of 01 & 02, this snus brand is completely new to Swedish Match and was created with quite a lot of input from snus users. “Snus Guy, if Swedish Match wanted to make a new brand, why are the cans so plain looking?” Great question! The answer is pretty simple. This is what the snus using world wanted. The panelists basically told them that they were tired of seeing brand names on everything from snus cans to clothing and wanted a snus that was just, well, snus! No intricately designed logos or catchy names. They wanted simple in the snus and the name so, Swedish Match delivered with a gray plastic can that looks metallic, a clear plastic label with icons to explain what the snus is and gave each a simple, yet memorable, name, 01 & 02. The name came from the test cans which they marked simply, test 01 and test 02. But the cans and the labels aren’t the only thing that makes 01 & 02 unique to the snus world; the portion changes themselves are a first for Swedish match as well!

If you’ve read most of the reviews here in Snustopia, you’ll probably already know that there are basically 3 sizes of portions; Mini, regular and maxi and all three have been pretty much the same shape which is kind of a short rectangle. The feedback that Swedish Match was getting included the shape of the portions. Snus users said that the shape of the portions caused them to move around and become visible when you would smile. What Swedish Match did was to create a longer, thinner portion that would stay in place better and become virtually invisible when it was in the lip. As you can see in this picture, the 01 & 02 portion is a bit longer and thinner than the portion of General Ekstra Sterk. 01 & 02’s portion is of the original type which means that each one does go thru the final step in the manufacturing process that adds a bit more moisture to them. As you all know, this helps the flavors marry together better and release flavor faster when it’s in your lip. Each portion still contains 1 gram of snus and there are 24 portions in each can. The Nicotine content for 01 portion is 8 mg each and for 02 portion its 13 mg each. “That’s great and all Snus Guy but, how do they feel?” Let’s take a closer look at the portions and find out!

The material that 01 & 02 portions are made of the same soft material that Swedish Match uses in all their portion snus and, with the longer shape, is pretty comfortable in the lip. I’ve had a portion of each in for over 2 hours with no discomfort whatsoever. The new longer portion did stay put better and also was easier to keep up and added to the comfort in the lip. The other thing that helped with comfort was another innovation in 01 & 02 portion snus, the “No Drip” formula. “Hey Snus Guy, what does “No Drip” mean?” Well, we know it as how much a portion runs or the amount of juice it gives off. This was another thing that the panel of snus users was looking for, a portion that runs less. While I had each portion in, there was basically much less juice that came out of each one. Mind you, I keep a portion in for up to 2 ½ when I’m reviewing a snus but, remember; Swedish snus, as you may or may not know, is designed with Swedish snus users in mind. I bring this up because most Swedish snusers keep a portion in for between 15 and 45 minutes before discarding it. In my time reviewing 01 & 02, each portion remained drip free for about 1 ½ hours. After that time, they did begin to drip but, much less than any other portion I’ve reviewed. My recommendation for length of time is about 1 ½ hours max. While 01 & 02 portion snus is pretty much “No Drip”, this brings up an interesting question; what does 01 & 02 portion snus taste like?

One would think that a portion that doesn’t run or “drip” would be either dry or pretty tasteless. Well, we do know that the portions are not dry. In actuality, 01 & 02’s portions feel just as moist as most regular or original type portions that Swedish Match makes so, that just leaves the tasteless theory. “So Snus Guy, you’re saying they are tasteless?” Not at all. Like I said in the beginning, 01 & 02 are probably the most unique portion snus to date. Let me explain a bit; Both 01 & 02 have the same flavor first off. Swedish Match explains the flavor as having a “New fresh and natural tobacco taste” which is true but what does “Fresh and Natural” tobacco taste like? What I taste is the typical earthy, peaty flavor of the hand selected tobaccos from all over the world along with a touch of salt. What was missing was the citrus! Don’t get me wrong Snustopians, this is not a bad thing and also answers another request from the snus panel which was a snus that was just pure tobacco flavor with nothing else.

“But Snus Guy, there are snus brands out there that have only tobacco flavors. What makes 01 & 02 so special or different?” It’s in the intensity of the flavor that makes 01 & 02 different from the others. 01 & 02’s pure tobacco flavor is a fresh change to what was previously out there due to its tobacco flavor being pretty subtle. Brands like Ettan, for example, are pure tobacco flavor but it comes on strong due to the amount of juice that can come from it. 01 & 02’s tobacco flavor is pretty light but, it can be tasted after about 10 minutes in the lip but really doesn’t juice, unless you want it to. In order for me to really taste it, I had to make it run but, I think it’s due to me being used to running portions. There was only one difference between 01 & 02’s flavor and its 02 that has it. Due to 02’s higher Nicotine content, there is a slight burn in the lip and, if you want it to, in the back of the throat. There is a dark side to 01 & 02’s flavor though and this comes to play after the portion is in for longer than 1 ½ hours. The flavor tends to get a bit weird. What I got after about 1 ½ hours was an oatmeal type flavor. Not the Apple and Cinnamon type but the same taste as the brand that comes in the cardboard can with the picture of the old Quaker gentleman on the front but, again, 01 & 02 was designed to be used for a maximum use time of 45 minutes! I still recommend a maximum time of 1 ½ hours for complete enjoyment. So, what drinks go well with 01 & 02 portion snus? Let’s take a look!

As you all know, my staple drinks are Diet Coke and Monster Energy Drinks but, as one brave Snustopian kindly told me, sometimes drinking a Diet Coke with a snus can be a good way to ruin a good tasting snus so, I decided to forgo them both and tried a few other types of drinks. Unfortunately, I can’t drink alcoholic drinks anymore so, I’ll leave these pairings up to you but the first non alcoholic drink I tried was iced tea. I tried both sweetened and unsweetened and the unsweetened iced tea was a really good match. Since 01 & 02’s flavors are pretty light, the unsweetened iced tea helped to bring the tobacco flavor out while adding a bit more earthiness to the overall flavor. The sweetened tea seemed to add too much sweet to the mix and basically drowned out the tobacco taste all together. I tried iced coffee with 01 & 02 as well but the coffee proved to be too strong a flavor for the snus and completely overpowered it. But the drink that really went well with 01 & 02 was suggested to me by a fellow snusers friend of mine, Italian Soda!

Italian Soda, for those of you that have never tried it, is basically sparkling water with flavored syrup added. The lemon flavored soda was the best because it actually enhanced the snus’ flavor but didn’t completely overpower it. If you haven’t tried Italian Sodas before, you can usually find them in Espresso cafes or Gelato shops and I really recommend trying it with 01 & 02 portion snus.

My overall recommendations for 01 & 02 portion snus by Swedish Match, Snustopians, is this; Swedish Match set out to create a brand new snus brand that would be made with a tremendous amount of input from its customers. They pretty much asked the snus world what they didn’t care for and created a snus brand around removing them. New Snustopians will really like 01 & 02 simply due to its light taste and comfortable mouth feel. Seasoned Snustopians will find that the “No Drip” formula takes a bit of getting used to since we’re accustomed to an original type portion being runny but, after a few portions, will enjoy it’s light flavors but, I’ll leave the final decision up to you.

Swedish Match plans to release 01 & 02 portion snus in the beginning of October 2009 and what better place to get it than at Snustopia’s best place for Swedish snus, The Northerner. If this is your first time ordering with them, simply click on the banner to the left and get 10% off at checkout! Just tell em’ That Snus Guy sent you!

Well Snustopians, I hope you enjoyed our trip thru 01 & 02 portion snus by Swedish Match and found it fun and informative. As always, I encourage you to leave any questions, comments or suggestions you may have below and I’ll answer them as soon as I can!

So, until our next review Snustopians, as always,

Happy Snusing!

That Snus Guy

0102 portion snus, a pre-review of a new snus family from Swedish Match!

Greetings fellow Snustopians!

It’s been a pretty exciting day here at the Ministry of Information and everyone here is filled with anticipation on the release of Swedish Match Lab’s newest brand creation, 0102 portion snus! Before I go on about this totally new brand of snus, actually, it’s a brand new way of looking at Swedish snus as a whole; let me tell you how I came to find out about it.

During my morning constitutional in the gardens at Skruf Square, I was approached by a man in a white lab coat and dark glasses. As he passed by me, he dropped a gray catalog envelope with the words “Top Secret, for your eyes only. 0102 Labs” and “2 TSG” typed above it. Well, “TSG” is my code name in Swedish snus circles so; I casually picked it up and raced back to my office to see what exactly it was. It was exactly what I hoped it was, pictures and a synopsis of a new family of portion snus by Swedish Match called 0102 with a note saying “Let everyone in Snustopia know about this innovative, new snus before its too late!” Since it didn’t have any samples of the snus its self, I felt it was imperative to at least let you Snustopians know what it is, when it will be available and, most importantly, why it came to be! So, without further delay, I give you a preview of 0102 Original and Strong portion snus!



Like I said, the mysterious Lab worker didn’t include any cans of 01 or 02 so, the taste review will come in due time but, he did include a bunch of pictures which, I have posted in the picture review in the upper left corner of the page. As you can see, this snus family will be pretty unique in a couple of different ways, first being that there are two different types in the family. While they are both regular type portions, there is a difference in the Nicotine levels in them. 01 will be an Original strength portion with 8 mg of Nicotine per portion and 02 will be a Strong portion with 13 mg of Nicotine per portion. The portions themselves are also unique because they will be longer in size. This will allow the portion to sit better in the lip and move less and each can will have 24, one gram portions.

The other unique thing will be that the portions are said to be “No-Drip” portions. “Snus Guy, No-Drip? Does that mean that they are dry? Well, according to the documents I’ve read, the lab guys at Swedish Match Labs have created a new formula that keeps the snus moist but, makes it drip less. Once I can get my hands on a can or two, we’ll look at this part more but for now, we’ll take them at their word! If you take a look at this picture, you can see that even the cans get a makeover with just plainly “01” or “02” on the top and a new set of icons on the side that explain exactly what you can expect the snus to be. There are used portion compartments on the lid in a configuration much like the General Ekstra Sterk cans.

I know what you all are thinking, “Snus Guy, why would they call them 01 and 02? Why not give it a more creative name?” Good question! The answer is pretty simple. 0102 was developed with a lot of input from Swedish Match customers and the snus using world in general. Researchers typically ask panels what they would like to see in new brands but Swedish Match Labs asked them something that’s rarely asked, what they didn’t like in the current brands and what needed to be changed in order to create the “Ultimate” snus brand. The results were pretty startling. The panelists basically said that they were tired of seeing logos and brands wherever they go and on everything they see from buildings to ……well…… people! They wanted something simple, effective and new. And they wanted it NOW! With this information in hand, they passed it on to their team of highly intelligent, super creative scientists, no, not these guys to the left, real scientists and asked them to create the ultimate snus based on this criteria.

They came up with the formula and the flavor but, what to call it? It needed to be really simple according to the panelists and something that would be really easy to remember. They looked at these two test cans and voile, 01 & 02 portion snus were born! Yea, I know it sounds too simple to be true but, that’s really how they came up with the name!

Swedish Match plans to release 0102 portion snus the first week of October 2009 and, when it’s released; you’ll be able to get it at Snustopia’s best shop for snus, The Northerner. If it’s your first time buying snus from them, just click on the banner to the left and get 10% off on your first order!

Well Snustopians, I hope you enjoyed our pre-review of 0102 portion snus by Swedish Match and found it fun and informative. Like I said in the beginning, once the Ministry of Information gets me some cans of it, I’ll do a full taste review of it! If you have any questions about 0102 or any other snus or, any suggestions on a snus you’d like to see reviewed, feel free to leave a comment and I’ll do my best to answer them as soon as I can!

So, until our next review Snustopians, as always,

Happy Snusing!

That Snus Guy